Gamify
Our innovative app unifies sports enthusiasts and provides a flexible experience, enabling you to join sports games without the pressure of commitment.
UX UI
UX research
Application design
Case study
UX UI
UX research
Application design
Case study
Problem
Many people struggle to find local sports enthusiasts or players to organize casual or competitive games in their neighborhoods. This issue stems from a lack of centralized platforms that cater specifically to local community sports networking.
Solution And Goals
My goal was to create a product that would will become a home for sport lovers and inspire a more fulfilling life outside of peoples busy schedules. I aimed for a comfortable place where people meet friends, keep things organized and follow community groups to stay up to date on upcoming games and tournaments.
Project Duration
2 months
Tools Used
Reseach
Research
Define
Idea
Design
Test
Research
Competitor analysis
Similar apps are a range from either having a low variety of sports available or having to high of commitments. We wanted to create an app that has a high variety of games to choose from while keeping thing at a casual commitment level.
Research goals
- How much free time do you typically have each week?
- Is your free time consistent on a weekly basis?
- What physical activities do you enjoy participating in?
- Are there people in your community who share the same free time as you?
- Do you often feel bored or unoccupied after work, school, or on weekends?
- Would you be interested in occasionally joining activities you enjoy?
- Do you believe engaging in the activities you enjoy could improve your mental and physical health?
- If given the opportunity to engage in those activities regularly, would you take it?
Research focus area
- Students who are busy with school and unable to commit to a weekly team but want to participate in group activities when available.
- Adults with children who have very limited personal time.
- Working professionals who can’t commit to weekly meetings.
- Older adults seeking to explore different activities.
Main conclusions from interviews
- Most users had free time during weekends and a few hours during the week, dependent on their school or work schedules, which were often inconsistent.
- 90% of users expressed a preference for staying active and engaging in physical activities.
- Users reported that their friends were not always available at the same time, requiring advanced planning and indicating a lack of local acquaintances.
- 80% of users favored the idea of casual attendance without long-term commitments.
- Engaging in physical activities was seen as beneficial for escaping rigorous school schedules, improving mental health, and boosting energy levels
Define
User Persona
This is a user persona created on the information gathered in the pervious phase.
Problem
Gliad is a full time student who doesn’t have enough time or energy to gather people to do group sports, so he just doesn’t do any at all, searching lately for more activity and people.
Expectations
- Easy to use
- Finds different games in the area
- Organizes his schedule of games
- Not forced to be too social
- Option to sign up for games immediately
- Able to see what games your friends have joined
User Journey
Phase 1
- Gliad doesn’t have time to do things he enjoys
- Mental and physical health isn’t good
- Overwhelmed and bored with his free time
- Goes to basketball courts on campus but no one is there
- Look for resources to help him find people to play with when he is available
- Scrolls through the app store to find something interesting.
Phase 2
- Discovers the app
- Signs up
- Sees friends on the app and also other students
- Finds a basketball game looking for another player for tomorrow night when he is free
- Signs up for the game
- Organizer of the game writes in a group chat specific details before arrival
Phase 3
- Meets the team on the court
- Knows some of the players
- Meets some new students
- Plays the game for the free time he has until he needs to go back to study
- Now he has no commitment to play with them again, but loved how convenient it was and will sign up again!
Idea
User Flow
Wireframes
Values and Visual Message:
- Community and Connection: The app should emphasize building local sports communities and connecting people with shared interests.
- Inclusivity and Accessibility: Design elements should be welcoming to all users, regardless of their skill level or background in sports.
- Motivation and Engagement: Visual and interactive elements that encourage users to stay active and participate regularly.
Design
Home
In our home page we wanted to highlight the most important things users want to see when they open the app. Keeping track of your activities and intensity while also knowing your next game keeps the user informed while also organized.
Discovery
Our discovery page is meant for users to find games in any specific area around the nation, whether that be traveling, on a business trip or next to home. Users have the capability to filter and short out exactly what they are looking for.
Groups
The group section is the social aspect of the app. Here users can keep up with groups they’ve joined while also creating there own groups and post. This space is a great way for users to stay connected while keeping organized with their schedules.
